After taking the stage at SXSW 2025, Sabrina K. Garba reflects on what it really means to lead with authenticity. In a world that demands so much from us, how do we stay rooted in who we are—especially at work?

If you had asked me twenty years ago how most of my future days would be spent, I probably would not have said traveling from city to city across the world connecting with people I admire, respect, and love. Gratefully, the creator of the universe knew better. The last quarter has been a whirlwind of travel for business, intentional healing, and family fun; I’d be lying if I said balancing it all has been easy… So I’m focusing on INTEGRATION.

Whether you are an executive, entrepreneur, or the “Head-Parent-in-Charge”, leadership can be both exhilarating and stressful. While being a leader offers incredible opportunities for growth and achievement, it often comes with pressure and a constant, almost compulsive need to innovate and be recognized.

Managing a business often presents demanding challenges, making it difficult to achieve a healthy work-life balance. Yet, maintaining this equilibrium is essential for avoiding burnout and safeguarding mental health. Here are some practical strategies to help you effectively manage your professional and personal lives, ensuring sustained success and well-being.

Someone once told me that, “confidence isn’t something you can learn, it’s something you’re just born with”, they were wrong.
Confidence is a powerful asset that empowers us to achieve our goals and navigate life with resilience.

Running your own business can feel like a never-ending cycle of work, stress, and deadlines. I know firsthand how overwhelming it can be to juggle all the responsibilities that come with entrepreneurship.